The national air carrier of Kenya and the country's tourism board have signed a joint initiative in order to promote tourism. Under the agreement, Kenya Airways will financially support the marketing activities of the Kenya Tourism Board.
"The challenges that both our organizations face call for a major shift in the way we market ourselves in order for us to continue to attract business,” says Kenya Tourism Board Managing Director, Muriithi Ndegwa.
“We must not only enhance our attractiveness as the preferred tourist destination in all of our traditional markets but must also seek to collectively position Kenya as the tourists' choice on the continent to every potential visitor.”
Kenya Airways will support the Kenya Tourism Board's marketing efforts with Kshs2 million in funding.
"This partnership fits in well with our strategy to expand into some of the fastest growing travel markets in Africa, India, Middle East, and the Far East,” says Kenya Airways Group Managing Director and CEO, Dr. Titus Naikuni.
“We need to diversify into the huge African market for our tourists. It takes time and resources to build new markets and we, therefore, have to persevere.
"We are, therefore, delighted to join hands with KTB in this partnership which will enable us to give added visibility to our business and the country."
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