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Marriott Launches Integrated Dining Loyalty Programme in Hong Kong

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Mirage Restaurant and Bar at the Renaissance Hong Kong Harbour View in Wanchai on Hong Kong Island.

Food + Beverage

Marriott International has launched the new Club Marriott in Hong Kong, which integrates Club Marriott, Eat Drink and More, and Star Privilege into a single paid membership dining loyalty programme.

The newly combined Club Marriott will provide members with more choices and benefits whenever they dine out in their hometowns or visit one of the 250 participating hotels across 16 brands in 13 countries across the Asia Pacific.

Gala Launch Party

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The Club Marriott loyalty dining programme was announced at a gala cocktail party at the Mirage Restaurant and Bar at the Renaissance Hong Kong Harbour View, a five-star hotel in Wanchai on Hong Kong Island.

Offering spectacular views of Victoria Harbour, the hotel adjoins the Hong Kong Convention and Exhibition Centre.

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Mouthwatering snacks were laid out on buffet tables. They were also served by servers who circulated through the crowd.

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The snacks were washed down by copious quantities of champagne, red and white wine, and some fabulous cocktails that were created by resident bartenders - or should I say mixologists? My favourite, if I remember correctly, was called Ex Con.

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There were presentations made by local and visiting VIPs, who gathered on the stage for the requisite photo shoot.

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But mostly it was about having a good time - and looking forward to the arrival of that one-year membership that we were promised!

Aggressive Expansion Plans

Thanks to Marriott's aggressive expansion plans, more hotels are being added every month.

Each participating hotel will offer locally relevant benefits with a sharp focus on showcasing their innovative dining concepts and memorable experiences to position Marriott hotels as the preferred place for locals to meet, eat, and drink.

Renaissance Harbour View Hotel Hong Kong, Courtyard by Marriott Shatin Hong Kong, and The Sheraton Grand Macau, Cotai Central, will be the first to offer the combined Club Marriott experience in Southern China.

Participating Hotels

The new membership of Club Marriott is priced at HK$2,888 for the Renaissance Harbourview Hotel Hong Kong and HK$1,688 for Courtyard by Marriott Shatin, Hong Kong. At the Sheraton Grand Macau, membership is priced from MOP2,188.

In Hong Kong, the other key participating hotels are JW Marriott Hotel Hong Kong, SkyCity Marriott HotelHong Kong,Le Méridien Cyberport Hong Kong and Courtyard by Marriott Hong Kong.

In Hong Kong, membership of Club Marriott gives a flat 30% discount off food and beverage in the city's participating properties from which the card was purchased.

Complimentary Vouchers

To reward loyalty, complimentary vouchers to showcase restaurants, wide array of benefits for group dining and special offers for special occasions. A host of buy-one-get-one-free offers are also included.

The programme includes experiences that go beyond food and beverage. Members will receive welcome amenities, significant rooms discounts, upgrades and spa vouchers at participating hotels and enjoy birthday offers as well as access to exclusive events.

Membership is recognized with up to 20% off food and beverage and best available room rates in more than250 participating hotels in Hong Kong and Asia-Pacific, across 16 brands in 13 countries.

Following the launch in Macau and Hong Kong, the newly combined Club Marriott program will be rolled out in Beijing, Hangzhou, Shanghai, and other cities in Greater China.

Coming Attractions

The programme will also be rolled out in other key countries in the Asia Pacific region by the end of December this year, including Singapore, India, Vietnam, Japan, South Korea, Malaysia, The Philippines, Indonesia, Guam, and Thailand.

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