Does travel strengthen relationships, improve well-being, and help close business deals? That's what the United States Travel Association believes.
The body is launching a campaign entitled Travel Effect to demonstrate the considerable impact that travel has on society.
"What we've long known anecdotally, we are proving through authoritative research: travel has a measurable and positive effect on families, relationships, business performance, and the economy," says Roger Dow, president and CEO of the U.S. Travel Association.
"And since travel supports 14.6 million American jobs and US$2 trillion in economic output, the more we get people traveling in the U.S., the more we can improve our well-being as a nation."
Travel not only enhances people's lives. It is also good for business and the economy.
"We are excited to authenticate the positive effect travel has on people’s lives," Roger says. Travel Effect is an awareness campaign of the U.S. Travel Association.
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